Social Media & Content Creation
Case Study
Toyota
THE BRIEF
Create engaging outdoor adventure content to celebrate the release of the Toyota Rav4 Trail. This included high-res photos, social media posts and a youtube video
Team
Louise Tee
Robin Tuck
Categories
Social Media
Content Creation
Video
Content Creation
To Photograph the Rav4 Trail, we wanted to show it in an urban and adventurous contexts. The adventure began at Calgary’s Olympic Park, before heading into the Canadian Rockies for a snowy, wintery road trip.
Social
Media
To promote the Rav4 Trail on social media, we took it for an adventure in the Canadian Rockies! The end result was a series of 4 highly engaging posts that the brand and our audience loved.
Engaging Content
Encouraging Discussion
Creative design
The numbers
Our social, photography, blog and video content was extremely well received and reached over 200,000 users. The social engagement was well above the industry average of 2.1%, and the project went above and beyond the client’s expectations.
- Impressions – 204,638
- Engagement – 3.5%
VIDEO
We collaborated with The Coveteur to produce a high quality youtube commercial for the new 2019 Toyota Rav4 Trail. The brief was to create a commercial showing the Rav4 at work in an authentic camping adventure through the Rockies; putting it through its paces on various terrains. The end product was a high-production video that captured the essence of what the Rav4 stands for.
Blog Post
Sponsored blog posts are a fantastic way to produce engaging and unique content that drives traffic to its intended target.
To complement our social media and video work, we created a blog post following our camping adventure/road trip to Nordegg, Alberta.
A road trip blog post was the perfect way to showcase the benefits of the new Rav4 Trail and to also engage our outdoor and adventure obsessed readers.
Read the full blog post here
Sponsored blog posts are a fantastic way to produce engaging and unique content that drives traffic to its intended target.
To complement our social media and video work, we created a blog post following our camping adventure/road trip to Nordegg, Alberta.
A road trip blog post was the perfect way to showcase the benefits of the new Rav4 Trail and to also engage our outdoor and adventure obsessed readers.
Read the full blog post here
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